LAKE SUPERIOR AREA REALTORS® CHOOSES TRUSTFUNDS TO PROVIDE ELECTRONIC EARNEST MONEY CAPABILITIES
February 10, 2021
The Lake Superior Area REALTORS® (LSAR) recently announced its partnership with TrustFunds to provide a much-anticipated electronic earnest money solution for brokers, agents, and buyers. LSAR is unique in that it serves agents in both Wisconsin and Minnesota.
According to Maranda DeSanto, LSAR’s CEO, the MLS has about 780 users – 100 of which are Wisconsin-licensed agents, 175 of which are Minnesota and Wisconsin licensed, and the rest of whom are licensed in Minnesota only.
TrustFunds integrates directly into the MLS platform to provide a simple, convenient, and secure solution for electronic earnest money.
“Many of our members have used TrustFunds doing transactions in multiple MLSs,” Maranda says. “We’re really looking forward to launching this new feature for our members and their clients. And we’re even more excited that TrustFunds is integrated right into our MLS, so it’s really simple to use.”
Many MLSs throughout Minnesota and Wisconsin have already partnered with TrustFunds to offer electronic earnest money, so the partnership with LSAR is a natural fit.
“We’ve been working with Minnesota’s largest MLS, Northstar, for over five years,” says TrustFunds CEO and Founder Lynn Leegard. “And in that time, we’ve also partnered with three additional MLSs in Minnesota and four MLSs in Wisconsin. We’re thrilled to bring LSAR aboard – they’re going to be a great addition to the electronic earnest money movement.”
Trust account holders (typically the brokers) in LSAR have begun TrustFunds’ secure registration process in order to be able to accept electronic earnest money. LSAR agents will start seeing the TrustFunds request links in their MLS’s property details page in the coming weeks.
TrustFunds provides a comprehensive electronic earnest money solution directly integrated with the MLS platform. Agents don’t have to log into a different system or vet the security of a solution themselves – TrustFunds is market-wide in their partnership with the MLS. TrustFunds’ mission is to provide customers more time for more life by simplifying and securing the earnest money process. For more information, visit www.trustfunds.us.com.
LSAR provides services to members, including education, the multiple listing service, legislative advocacy, professional standards enforcement, and more. In addition, they strive to be “The Voice for Real Estate” in their community and provide information and resources to governmental agencies, the media, and the public. LSAR serves over 700 members in both Minnesota and Wisconsin. For more information, visit www.lsarrealtors.com.